Koi Waterlife was founded in 1992 and was based on the principle
of selling Japanese Koi the Japanese way.
By this we mean not just selling Koi but building relationships with our
customers to give our business longevity. This is the way of the Japanese Koi industry. The Nishikigoi industry is based on relationships, as are most
businesses in Japan.
It was with this in mind that we decided to try and deal with breeders on a one-to-one basis from the beginning and now after 12 years these relationships
have turned from business to friendship.
We felt it would be refreshing to bring this Japanese philosophy
to the UK and after more than a decade of supplying high quality Koi, it was obviously the right decision. Not only has this helped us provide our
customers with unrivalled attention to detail and fantastic Koi, it also gave us exclusive access to some of the finest Koi available. We visit Japan
three or four times a year and journey far and wide in search of true high quality Koi. We start our search in the south in Sasebo and move northwards
stopping at Hiroshima, Nagoya, Hamamatsu, Shizuoka, Yamanashi, Tokyo and finally Niigata. By travelling so extensively and taking in over thirty
farms, including such famous names as Ogawa, Omosako, Murayama, Sakuma, Sakai, Miyatora and Torazo, we gain access to many Koi that would otherwise
have never been seen.
Some of our most prized Koi bought over the years, including All Japan Koi Show Winners were purchased on our summer trips when all the best Koi are
supposedly sold out.
Inside the Koi Waterlife Centre
Koi selection at Naritakoi Farm
Aquadyne Filtration Sytem in Shop
Once the Koi arrive at our premises they are fully rested until they are in perfect condition, ready for their final journey to the customers pond.
We use the term rested as opposed to quarantine as the word quarantine is used for animals that have an unknown history. We visit Japan so frequently
not only to enable us to select the best high quality Koi, but also to ensure that the Koi are in perfect health before they are sent to the UK.
The Koi Waterlife Centre is one of the most up to date Koi outlets in Europe. There many individually filtered sales ponds ranging from 350 gallon to
4500 gallons. In addition to this there are five resting ponds on site and a further 3 ponds offsite.
We have spent many years appreciating Koi and gaining knowledge and have seen literally millions of Koi, from tiny 3 week old fry to jumbo 1.35 Metre
Chagoi and from 100 yen Kohaku to 6,000,000 yen All Japan Champions.
We have now sold Koi to many people around the world (including Japanese breeders) and it is from them that we have gained all our knowledge and
as Sunichi Ogawa said to us a long time ago ‘the more I teach you the better the koi you buy and therefore the more I sell’ From the only man to have
won the All Japan Koi Show Twice with the same Koi, there must be some truth in what he says.
Pumps
